/* ===== BASE ===== */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
:root {
  --page: #ECE5D7;
  --white: #FCFAF4;
  --off-white: #F4EEE1;
  --surface-3: #EFE7D6;
  --black: #14120D;
  --ink: #17140D;
  --ink-2: #26221A;
  --gray: #78715F;
  --gray-2: #3D382D;
  --light-gray: #CFC6B2;
  --border: rgba(20,18,13,0.13);
  --border-strong: rgba(20,18,13,0.22);
  --peach: #F5EFE2;
  --blue-bg: #EFE7D6;
  --lavender-bg: #F1EAD9;
  --gold: #B0812A;
  --gold-bright: #D8B25A;
  --gold-bg: #F4EEE1;
  --on-dark: #DDD6C7;
  --font-serif: 'Spectral', Georgia, serif;
  --font-sans: 'Hanken Grotesk', system-ui, sans-serif;
  --font-mono: 'IBM Plex Mono', ui-monospace, monospace;
  --radius: 2px;
  --radius-sm: 2px;
}
html { scroll-behavior: smooth; font-size: 16px; }
body { font-family: var(--font-sans); background: var(--page); color: var(--ink-2); line-height: 1.6; overflow-x: hidden; }
.container { max-width: 1080px; margin: 0 auto; padding: 0 24px; }
a { text-decoration: none; color: inherit; }
em { font-family: var(--font-serif); font-style: italic; }

/* ===== BUTTONS ===== */
.btn-dark {
  background: var(--black); color: var(--white);
  padding: 12px 24px; border-radius: 2px;
  font-size: 15px; font-weight: 500;
  transition: opacity 0.2s, transform 0.2s;
  display: inline-block; white-space: nowrap;
}
.btn-dark:hover { opacity: 0.82; transform: translateY(-1px); }
.btn-dark.btn-lg { padding: 16px 36px; font-size: 16px; }
.btn-outline {
  background: transparent; color: var(--black);
  border: 1.5px solid var(--border);
  padding: 12px 24px; border-radius: 2px;
  font-size: 15px; font-weight: 500;
  transition: border-color 0.2s, transform 0.2s;
  display: inline-block;
}
.btn-outline.btn-lg { padding: 16px 36px; font-size: 16px; }
.btn-outline:hover { border-color: var(--black); transform: translateY(-1px); }
.btn-full { width: 100%; text-align: center; border-radius: var(--radius-sm); padding: 15px; font-size: 16px; }

/* ===== NAV ===== */
.nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 100;
  display: flex; align-items: center;
  padding: 20px 40px;
  background: rgba(252,250,244,0.9);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
}
.logo { display: inline-flex; align-items: center; gap: 9px; font-family: var(--font-serif); font-size: 22px; font-style: italic; color: var(--black); font-weight: 400; }
.logo-mark { height: 26px; width: auto; display: block; }
.nav-right { display: flex; align-items: center; gap: 28px; margin-left: auto; }
.nav-link { font-size: 14px; color: var(--gray); font-weight: 500; transition: color 0.2s; }
.nav-link:hover { color: var(--black); }
.hamburger { display: none; flex-direction: column; gap: 5px; background: none; border: none; cursor: pointer; margin-left: auto; }
.hamburger span { display: block; width: 20px; height: 1.5px; background: var(--black); }
.mobile-menu {
  display: none; position: fixed; top: 64px; left: 0; right: 0;
  background: var(--white); z-index: 99; flex-direction: column;
  border-bottom: 1px solid var(--border);
  transform: translateY(-110%); transition: transform 0.3s ease;
}
.mobile-menu.open { transform: translateY(0); }
.mobile-menu a { padding: 18px 24px; font-size: 16px; border-bottom: 1px solid var(--border); color: var(--black); }
.mob-cta { background: var(--black); color: var(--white) !important; text-align: center; }

/* ===== HERO ===== */
.hero {
  min-height: 100vh;
  display: flex; flex-direction: column;
  align-items: center; justify-content: center;
  text-align: center;
  padding: 140px 24px 100px;
  background: var(--white);
}
.hero-flag {
  display: inline-block;
  background: var(--gold-bg);
  border: 1px solid rgba(176,129,42,0.25);
  color: var(--gold);
  font-size: 13px; font-weight: 600;
  padding: 7px 18px; border-radius: 2px;
  margin-bottom: 28px; letter-spacing: 0.02em;
}
.hero-title {
  font-family: var(--font-serif);
  font-size: clamp(3rem, 7.5vw, 5.75rem);
  font-weight: 400; line-height: 1.05;
  letter-spacing: -1.5px; color: var(--black);
  margin-bottom: 20px;
}
.hero-sub {
  font-size: 18px; color: var(--gray);
  margin-bottom: 44px; line-height: 1.7;
  max-width: 480px;
}
.hero-actions { display: flex; gap: 12px; flex-wrap: wrap; justify-content: center; }

/* ===== MISSION STRIP ===== */
.mission-strip {
  background: var(--black); color: rgba(255,255,255,0.65);
  padding: 14px 0; overflow: hidden;
  font-size: 13px; font-weight: 500; letter-spacing: 0.04em;
  text-transform: uppercase;
}
.mission-inner {
  display: flex; gap: 24px; width: max-content;
  animation: marquee 28s linear infinite; white-space: nowrap;
}
.ms-dot { color: rgba(255,255,255,0.25); }
@keyframes marquee { from { transform: translateX(0); } to { transform: translateX(-50%); } }

/* ===== SECTION LABELS & TITLES ===== */
.section-title {
  font-family: var(--font-serif);
  font-size: clamp(2rem, 4vw, 3rem);
  font-weight: 400; line-height: 1.15;
  letter-spacing: -0.5px; color: var(--black);
  margin-bottom: 48px;
}

/* ===== HOW IT WORKS ===== */
.how { padding: 100px 0; background: var(--off-white); }
.how-label {
  text-align: center; font-size: 12px; font-weight: 600;
  color: var(--gray); margin-bottom: 20px;
  text-transform: uppercase; letter-spacing: 0.1em;
}
.how .section-title { text-align: center; }
.how-steps { display: flex; align-items: flex-start; gap: 0; }
.how-step { flex: 1; padding: 0 36px; }
.how-divider { width: 1px; background: var(--border); align-self: stretch; flex-shrink: 0; margin-top: 8px; }
.step-num {
  font-family: var(--font-serif); font-style: italic;
  font-size: 52px; color: var(--light-gray);
  margin-bottom: 14px; line-height: 1;
}
.how-step h3 { font-size: 20px; font-weight: 600; margin-bottom: 10px; }
.how-step p { font-size: 15px; color: var(--gray); line-height: 1.7; }
.request-pills { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 18px; }
.request-pills span {
  background: var(--white); border: 1px solid var(--border);
  border-radius: 2px; padding: 5px 14px;
  font-size: 12px; font-weight: 500; color: var(--black);
}
.smile-face { font-family: var(--font-serif); font-size: 48px; color: var(--light-gray); margin-top: 16px; }

/* ===== OUR PROMISE ===== */
.promise { padding: 100px 0; background: var(--white); }
.promise .section-title { text-align: center; }
.promise-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.promise-card { border: 1.5px solid var(--border); border-radius: var(--radius); padding: 34px 30px; background: var(--off-white); }
.promise-icon { display: block; margin-bottom: 18px; color: var(--black); }
.promise-icon svg { width: 30px; height: 30px; display: block; }
.promise-card h3 { font-family: var(--font-serif); font-size: 23px; font-weight: 400; color: var(--black); margin-bottom: 10px; letter-spacing: -0.2px; }
.promise-card p { font-size: 14.5px; color: var(--gray); line-height: 1.7; }

/* ===== THE OFFER ===== */
.offer-section { padding: 100px 0; background: var(--white); }
.offer-eyebrow {
  font-size: 11px; font-weight: 700; letter-spacing: 0.15em;
  text-transform: uppercase; color: var(--gold); margin-bottom: 16px;
}
.offer-card-wrap { max-width: 960px; margin: 0 auto; }
.offer-card {
  display: grid; grid-template-columns: 1.1fr 1fr;
  border: 1.5px solid var(--border); border-radius: var(--radius);
  overflow: hidden;
}
.offer-card-left {
  padding: 48px 44px;
  background: var(--black); color: var(--white);
}
.offer-badge {
  display: inline-block;
  background: rgba(176,129,42,0.15);
  border: 1px solid rgba(176,129,42,0.35);
  color: #D8B25A; font-size: 11px; font-weight: 700;
  letter-spacing: 0.08em; text-transform: uppercase;
  padding: 6px 14px; border-radius: 2px; margin-bottom: 24px;
}
.offer-price { margin-bottom: 20px; }
.offer-was {
  display: block; font-size: 15px; color: rgba(255,255,255,0.35);
  text-decoration: line-through; margin-bottom: 4px;
}
.offer-now {
  font-family: var(--font-serif); font-size: 64px;
  font-weight: 400; line-height: 1; color: var(--white);
  display: flex; align-items: baseline; gap: 10px;
}
.offer-forever {
  font-family: var(--font-sans); font-size: 18px;
  font-weight: 400; color: rgba(255,255,255,0.45);
}
.offer-desc { font-size: 15px; color: rgba(255,255,255,0.65); line-height: 1.7; margin-bottom: 28px; }
.offer-features { list-style: none; display: flex; flex-direction: column; gap: 10px; margin-bottom: 36px; }
.offer-features li { font-size: 14px; color: rgba(255,255,255,0.75); }
.offer-btn { background: white; color: var(--black); font-size: 15px; }
.offer-btn:hover { opacity: 0.9; }

.offer-card-right {
  padding: 48px 44px;
  background: var(--gold-bg);
  display: flex; flex-direction: column; justify-content: space-between; gap: 36px;
}
.offer-quote {
  font-family: var(--font-serif); font-style: italic;
  font-size: 22px; line-height: 1.5; color: var(--black);
  border-left: 3px solid var(--gold); padding-left: 20px;
}
.offer-quote-attr { font-size: 13px; color: var(--gray); padding-left: 23px; }
.offer-eligibility {
  background: var(--white); border: 1px solid var(--border);
  border-radius: var(--radius-sm); padding: 24px;
}
.elig-title { font-size: 12px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; color: var(--gray); margin-bottom: 16px; }
.elig-item { display: flex; align-items: center; gap: 12px; font-size: 15px; font-weight: 500; padding: 8px 0; border-bottom: 1px solid var(--border); }
.elig-item:last-child { border-bottom: none; padding-bottom: 0; }
.elig-icon { display: inline-flex; align-items: center; justify-content: center; width: 24px; height: 24px; flex-shrink: 0; color: var(--black); }
.elig-icon svg { width: 22px; height: 22px; display: block; }

/* ===== OFFER: VALUE STACK + GUARANTEE + TIERS ===== */
.offer-section .offer-eyebrow,
.offer-section .section-title { text-align: center; }
.offer-section .offer-eyebrow { text-align: center; }
.offer-lede {
  max-width: 660px; margin: -28px auto 48px; text-align: center;
  font-size: 16px; color: var(--gray); line-height: 1.75;
}

/* Value stack */
.stack {
  max-width: 720px; margin: 0 auto 40px;
  border: 1.5px solid var(--border); border-radius: var(--radius);
  overflow: hidden; background: var(--off-white);
}
.stack-row {
  display: flex; align-items: center; justify-content: space-between; gap: 16px;
  padding: 15px 26px; border-bottom: 1px solid var(--border);
}
.stack-row:last-child { border-bottom: none; }
.stack-item { font-size: 15px; color: var(--black); display: flex; align-items: baseline; gap: 11px; }
.stack-check { color: var(--gold); font-weight: 700; flex-shrink: 0; }
.stack-val { font-size: 14px; color: var(--gray); white-space: nowrap; font-variant-numeric: tabular-nums; }
.stack-total { background: var(--black); }
.stack-total .stack-item { color: var(--white); font-weight: 600; font-size: 16px; }
.stack-total .stack-val { color: var(--white); font-size: 16px; }
.stack-total .stack-val s { color: rgba(255,255,255,0.5); }

/* Guarantee banner */
.guarantee {
  max-width: 720px; margin: 0 auto 48px;
  background: var(--gold-bg); border: 1.5px solid rgba(176,129,42,0.35);
  border-radius: var(--radius); padding: 30px 34px; text-align: center;
}
.guarantee-badge {
  display: inline-block; font-size: 11px; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase; color: var(--gold);
  margin-bottom: 12px;
}
.guarantee-text { font-size: 16px; color: var(--black); line-height: 1.7; }
.guarantee-text strong { font-weight: 600; }

/* Scarcity */
.scarcity { max-width: 720px; margin: 38px auto 0; text-align: center; font-size: 14px; color: var(--gray); line-height: 1.65; }

/* Hero trust line */
.hero-trust { margin-top: 28px; font-size: 13px; color: var(--gray); letter-spacing: 0.01em; }

/* Work-card sub-label */
.wc-sub { color: var(--gray); font-style: normal; font-size: 0.85em; }

/* ===== WHAT WE BUILD ===== */
.work-strip { padding: 100px 0; background: var(--off-white); }
.ws-label { font-size: 11px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: var(--gray); margin-bottom: 16px; }
.ws-tags { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 56px; }
.ws-tags span { background: var(--white); border: 1px solid var(--border); border-radius: 2px; padding: 6px 16px; font-size: 13px; font-weight: 500; }
.work-cards { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 16px; }
.work-card { border-radius: var(--radius); padding: 36px 28px; min-height: 200px; display: flex; flex-direction: column; justify-content: flex-end; transition: transform 0.15s ease, box-shadow 0.15s ease; }
a.work-card:hover { transform: translateY(-2px); box-shadow: 0 10px 24px rgba(0,0,0,0.06); }
.wc-blue { background: var(--blue-bg); }
.wc-peach { background: var(--peach); }
.wc-lavender { background: var(--lavender-bg); }
.wc-gold { background: var(--gold-bg); }
.wc-label { font-size: 11px; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: var(--gray); margin-bottom: 10px; }
.wc-title { font-family: var(--font-serif); font-size: 20px; font-weight: 400; color: var(--black); margin-bottom: 12px; }
.wc-stat { font-size: 13px; font-weight: 600; color: var(--black); }
.work-card.has-thumb { padding: 0; overflow: hidden; justify-content: flex-start; }
.work-card.has-thumb .wc-thumb { aspect-ratio: 16 / 10; overflow: hidden; border-bottom: 1px solid rgba(0,0,0,0.06); }
.work-card.has-thumb .wc-thumb img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 0.4s ease; }
a.work-card.has-thumb:hover .wc-thumb img { transform: scale(1.03); }
.work-card.has-thumb .wc-body { padding: 28px 28px 24px; display: flex; flex-direction: column; flex: 1; justify-content: flex-start; }

/* Text-above-thumbnail variant: body sits at the top of the card,
   thumbnail fills the bottom section. */
.work-card.has-thumb.thumb-below .wc-body {
  flex: 0 0 auto;
  justify-content: flex-start;
  padding: 28px 28px 20px;
}
.work-card.has-thumb.thumb-below .wc-thumb {
  border-bottom: 0;
  border-top: 1px solid rgba(0,0,0,0.06);
}

/* ===== FAQ ===== */
.faq { padding: 100px 0; background: var(--white); }
.faq-inner { display: grid; grid-template-columns: 1fr 1.8fr; gap: 80px; align-items: start; }
.faq-list { display: flex; flex-direction: column; }
.faq-item { border-bottom: 1px solid var(--border); }
.faq-q {
  width: 100%; background: none; border: none; cursor: pointer;
  display: flex; justify-content: space-between; align-items: center;
  padding: 20px 0; font-size: 15px; font-weight: 500;
  color: var(--black); text-align: left; gap: 12px; font-family: var(--font-sans);
}
.faq-icon { font-size: 20px; color: var(--gray); flex-shrink: 0; transition: transform 0.2s; }
.faq-item.open .faq-icon { transform: rotate(45deg); }
.faq-a { font-size: 14px; color: var(--gray); line-height: 1.75; padding-bottom: 20px; display: none; }
.faq-item.open .faq-a { display: block; }

/* ===== CONTACT CTA ===== */
.contact-cta { padding: 100px 0; background: var(--off-white); border-top: 1px solid var(--border); }
.cta-inner { display: flex; flex-direction: column; align-items: center; gap: 20px; text-align: center; }
.cta-smiley { font-size: 52px; line-height: 1; }
.cta-title {
  font-family: var(--font-serif); font-size: clamp(2rem, 4vw, 3rem);
  font-weight: 400; line-height: 1.2; color: var(--black);
}
.cta-sub { font-size: 16px; color: var(--gray); max-width: 480px; line-height: 1.7; }
.cta-email { font-size: 14px; color: var(--gray); transition: color 0.2s; margin-top: 8px; }
.cta-email:hover { color: var(--black); }

/* ===== CAL EMBED ===== */
.cal-wrapper {
  width: 100%; max-width: 900px; min-height: 600px;
  border: 1px solid var(--border); border-radius: var(--radius);
  overflow: hidden; background: var(--white);
}
.cal-wrapper > div { min-height: 600px; }

/* ===== FOOTER ===== */
.footer { padding: 40px 0; border-top: 1px solid var(--border); background: var(--white); }
.footer-inner { display: flex; align-items: center; flex-wrap: wrap; gap: 20px; }
.footer-left { display: flex; flex-direction: column; gap: 4px; margin-right: auto; }
.footer-left p { font-size: 13px; color: var(--gray); }
.footer-links { display: flex; gap: 24px; }
.footer-links a { font-size: 13px; color: var(--gray); transition: color 0.2s; }
.footer-links a:hover { color: var(--black); }
.footer-copy { font-size: 12px; color: var(--light-gray); width: 100%; margin-top: 4px; }

/* ===== LEGAL PAGES ===== */
.legal-wrap { max-width: 800px; margin: 0 auto; padding: 150px 24px 90px; }
.legal-eyebrow { font-size: 11px; font-weight: 700; letter-spacing: 0.15em; text-transform: uppercase; color: var(--gold); margin-bottom: 16px; }
.legal-title { font-family: var(--font-serif); font-size: clamp(2.4rem, 5vw, 3.4rem); font-weight: 400; line-height: 1.1; letter-spacing: -0.5px; margin-bottom: 14px; }
.legal-updated { font-size: 14px; color: var(--gray); margin-bottom: 0; }
.legal-intro { font-size: 16px; color: var(--gray); line-height: 1.75; margin: 32px 0 36px; padding-bottom: 32px; border-bottom: 1px solid var(--border); }
.legal-intro strong { color: var(--black); font-weight: 600; }
.legal-toc { background: var(--off-white); border: 1px solid var(--border); border-radius: var(--radius-sm); padding: 24px 28px; margin-bottom: 44px; }
.legal-toc-title { font-size: 12px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--gray); margin-bottom: 14px; }
.legal-toc ol { margin: 0; padding-left: 20px; columns: 2; column-gap: 36px; }
.legal-toc li { font-size: 13.5px; margin-bottom: 8px; line-height: 1.4; break-inside: avoid; }
.legal-toc a { color: var(--black); text-decoration: none; }
.legal-toc a:hover { color: var(--gold); }
.legal-body h2 { font-family: var(--font-serif); font-size: 26px; font-weight: 400; margin: 46px 0 14px; letter-spacing: -0.3px; scroll-margin-top: 100px; }
.legal-body h3 { font-size: 16px; font-weight: 600; margin: 26px 0 8px; }
.legal-body p { font-size: 15px; color: #3a3a38; line-height: 1.8; margin-bottom: 16px; }
.legal-body ul, .legal-body ol { margin: 0 0 16px; padding-left: 24px; }
.legal-body li { font-size: 15px; color: #3a3a38; line-height: 1.8; margin-bottom: 9px; }
.legal-body strong { font-weight: 600; color: var(--black); }
.legal-body a { color: var(--gold); text-decoration: underline; text-underline-offset: 2px; }
.legal-body a:hover { opacity: 0.8; }
.legal-caps { font-weight: 600; color: var(--black); }
.legal-callout { background: var(--gold-bg); border: 1px solid rgba(176,129,42,0.3); border-radius: var(--radius-sm); padding: 20px 24px; margin: 24px 0; font-size: 14.5px; line-height: 1.75; color: var(--black); }

/* ===== TWO GUARANTEES ===== */
.guarantees { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; max-width: 860px; margin: 0 auto 48px; }
.guarantees .guarantee { margin: 0; max-width: none; text-align: left; }
.guarantee-outcome { background: var(--black); border-color: var(--black); }
.guarantee-outcome .guarantee-badge { color: #D8B25A; }
.guarantee-outcome .guarantee-text { color: rgba(255,255,255,0.88); }
.guarantee-outcome .guarantee-text strong { color: var(--white); }
.guarantee-outcome .guarantee-text em { color: #D8B25A; font-style: italic; }

/* Public B-side note */
.public-note { max-width: 640px; margin: 22px auto 0; text-align: center; font-size: 14px; color: var(--gray); line-height: 1.6; }
.public-note strong { color: var(--black); font-weight: 600; }
.public-note a { color: var(--black); font-weight: 600; border-bottom: 1px solid var(--border); padding-bottom: 1px; }
.public-note a:hover { border-color: var(--black); }

/* ===== ZERO TO LAUNCH ===== */
.zl-hero .hero-sub { max-width: 560px; }
.zl-hero .hero-sub strong { color: var(--black); font-weight: 600; }

/* The model */
.zl-model { padding: 100px 0; background: var(--off-white); }
.zl-model .how-label, .zl-model .section-title { text-align: center; }
.zl-model-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; max-width: 920px; margin: 0 auto; }
.zl-model-card { background: var(--white); border: 1.5px solid var(--border); border-radius: var(--radius); padding: 36px 30px; text-align: center; }
.zl-model-card--mid { background: var(--gold-bg); border-color: rgba(176,129,42,0.35); }
.zl-model-big { font-family: var(--font-serif); font-size: 58px; line-height: 1; color: var(--black); margin-bottom: 8px; }
.zl-model-card--mid .zl-model-big { color: var(--gold); }
.zl-model-label { font-size: 12px; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: var(--gray); margin-bottom: 16px; }
.zl-model-card p { font-size: 14px; color: var(--gray); line-height: 1.65; }
.zl-model-note { text-align: center; max-width: 620px; margin: 36px auto 0; font-size: 14px; color: var(--gray); line-height: 1.6; }

/* What's included */
.zl-included { padding: 100px 0; background: var(--white); }
.zl-included .how-label, .zl-included .section-title { text-align: center; }
.zl-inc-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 18px; }
.zl-inc-card { border: 1.5px solid var(--border); border-radius: var(--radius); padding: 32px 28px; background: var(--off-white); }
.zl-inc-num { font-family: var(--font-serif); font-style: italic; font-size: 30px; color: var(--gold); margin-bottom: 14px; line-height: 1; }
.zl-inc-card h3 { font-family: var(--font-serif); font-size: 22px; font-weight: 400; color: var(--black); margin-bottom: 10px; letter-spacing: -0.2px; }
.zl-inc-card p { font-size: 14.5px; color: var(--gray); line-height: 1.7; }
.zl-inc-card--cta { background: var(--black); color: var(--white); display: flex; flex-direction: column; justify-content: center; }
.zl-inc-card--cta h3 { color: var(--white); }
.zl-inc-card--cta p { color: rgba(255,255,255,0.7); margin-bottom: 20px; }
.zl-inc-card--cta .btn-dark { background: var(--white); color: var(--black); }

/* Apply / intake */
.zl-apply { padding: 100px 0; background: var(--off-white); border-top: 1px solid var(--border); }
.zl-apply-inner { max-width: 680px; }
.zl-apply .offer-eyebrow, .zl-apply .section-title { text-align: center; }
.zl-apply-lede { text-align: center; max-width: 600px; margin: -28px auto 40px; font-size: 16px; color: var(--gray); line-height: 1.7; }
.zl-apply-lede strong { color: var(--black); font-weight: 600; }

.zl-form { background: var(--white); border: 1.5px solid var(--border); border-radius: var(--radius); padding: 34px 32px; }
.zl-field { margin-bottom: 24px; }
.zl-field > label { display: block; font-size: 14px; font-weight: 600; color: var(--black); margin-bottom: 10px; }
.zl-optional { font-weight: 400; color: var(--gray); }
.zl-field textarea, .zl-budget-wrap input {
  width: 100%; font-family: var(--font-sans); font-size: 15px; color: var(--black);
  border: 1.5px solid var(--border); border-radius: var(--radius-sm); background: var(--off-white);
  padding: 14px 16px; transition: border-color 0.15s;
}
.zl-field textarea { resize: vertical; line-height: 1.6; }
.zl-field textarea:focus, .zl-budget-wrap input:focus { outline: none; border-color: var(--gold); }
.zl-field-hint { font-size: 12.5px; color: var(--gray); margin-top: 8px; line-height: 1.5; }

.zl-file-drop {
  display: flex; align-items: center; gap: 12px; cursor: pointer;
  border: 1.5px dashed var(--border); border-radius: var(--radius-sm);
  padding: 16px 18px; background: var(--off-white); transition: border-color 0.15s, background 0.15s;
}
.zl-file-drop:hover { border-color: var(--gold); }
.zl-file-drop.has-file { border-style: solid; border-color: var(--gold); background: var(--gold-bg); }
.zl-file-icon { display: inline-flex; align-items: center; justify-content: center; width: 28px; height: 28px; border-radius: 2px; background: var(--black); color: var(--white); font-weight: 700; flex-shrink: 0; }
.zl-file-text { font-size: 13.5px; color: var(--gray); }
.zl-file-drop.has-file .zl-file-text { color: var(--black); font-weight: 500; }

.zl-budget-wrap { display: flex; align-items: center; gap: 0; position: relative; }
.zl-budget-wrap input { padding-left: 30px; padding-right: 56px; -moz-appearance: textfield; }
.zl-budget-wrap input::-webkit-outer-spin-button, .zl-budget-wrap input::-webkit-inner-spin-button { -webkit-appearance: none; margin: 0; }
.zl-budget-prefix { position: absolute; left: 15px; font-size: 16px; color: var(--gray); pointer-events: none; }
.zl-budget-suffix { position: absolute; right: 16px; font-size: 14px; color: var(--gray); pointer-events: none; }

.zl-platforms { display: flex; flex-wrap: wrap; gap: 9px; }
.zl-chip { cursor: pointer; border: 1.5px solid var(--border); border-radius: 2px; padding: 8px 16px; font-size: 13.5px; font-weight: 500; color: var(--black); background: var(--off-white); transition: all 0.15s; }
.zl-chip input { position: absolute; opacity: 0; width: 0; height: 0; }
.zl-chip:hover { border-color: var(--gray); }
.zl-chip:has(input:checked) { background: var(--black); color: var(--white); border-color: var(--black); }

.zl-submit { margin-top: 8px; }
.zl-form-error { margin-top: 14px; font-size: 14px; color: #8b1a1a; text-align: center; }

/* Result panels */
.zl-result { margin-top: 8px; }
.zl-result-badge { display: inline-block; font-size: 11px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--gold); margin-bottom: 16px; }
.zl-result-badge--good { color: #2e7d4f; }
.zl-disqualify { background: var(--gold-bg); border: 1.5px solid rgba(176,129,42,0.35); border-radius: var(--radius); padding: 40px 36px; text-align: center; }
.zl-disqualify h3 { font-family: var(--font-serif); font-size: 28px; font-weight: 400; color: var(--black); margin-bottom: 16px; letter-spacing: -0.3px; }
.zl-disqualify p { font-size: 15px; color: var(--gray); line-height: 1.7; max-width: 520px; margin: 0 auto 14px; }
.zl-disqualify-min { font-size: 15px; color: var(--black) !important; background: var(--white); border: 1px solid var(--border); border-radius: 2px; padding: 10px 20px; width: max-content; max-width: 100%; }
.zl-disqualify-min strong { color: var(--black); }
.zl-result-actions { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; margin-top: 24px; }

.zl-qualified { background: var(--white); border: 1.5px solid var(--border); border-radius: var(--radius); padding: 40px 36px; text-align: center; }
.zl-qualified h3 { font-family: var(--font-serif); font-size: 28px; font-weight: 400; color: var(--black); margin-bottom: 14px; letter-spacing: -0.3px; }
.zl-qualified > p { font-size: 15px; color: var(--gray); line-height: 1.7; max-width: 520px; margin: 0 auto 28px; }
.zl-qualified .cal-wrapper { margin: 0 auto; }
.zl-qualified .cta-email { display: inline-block; margin-top: 18px; }

/* Honeypot — keep off-screen, never shown */
#zl-hp { position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; opacity: 0; pointer-events: none; }

/* Homepage Zero to Launch tease band */
.zl-tease { background: var(--black); color: var(--white); }
.zl-tease .container { padding-top: 64px; padding-bottom: 64px; display: flex; align-items: center; gap: 32px; flex-wrap: wrap; justify-content: space-between; }
.zl-tease-left { max-width: 640px; }
.zl-tease-eyebrow { font-size: 11px; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: #D8B25A; margin-bottom: 14px; }
.zl-tease h2 { font-family: var(--font-serif); font-size: clamp(1.8rem, 3.4vw, 2.6rem); font-weight: 400; line-height: 1.15; letter-spacing: -0.4px; margin-bottom: 14px; }
.zl-tease h2 em { color: #D8B25A; }
.zl-tease p { font-size: 15px; color: rgba(255,255,255,0.7); line-height: 1.7; }
.zl-tease p strong { color: var(--white); font-weight: 600; }
.zl-tease .btn-dark { background: var(--white); color: var(--black); white-space: nowrap; }

/* Inline line-icon for Zero to Launch badges (replaces the 🚀 emoji; inherits text color) */
.lk-icon { display: inline-block; flex-shrink: 0; }
.hero-flag .lk-icon { width: 15px; height: 15px; vertical-align: -3px; margin-right: 7px; }
.zl-tease-eyebrow .lk-icon { width: 12px; height: 12px; vertical-align: -2px; margin-right: 6px; }
.scarcity .lk-icon { width: 15px; height: 15px; vertical-align: -3px; margin-right: 7px; color: var(--gold); }
.footer-left p .lk-icon { width: 14px; height: 14px; vertical-align: -2px; margin-left: 6px; color: var(--gold); }
.cta-smiley .lk-icon { width: 48px; height: 48px; color: var(--gold); }

/* ===== VALUE MODULE (redesigned offer) ===== */
.vm { max-width: 1080px; margin: 0 auto; background: var(--white); border: 1px solid var(--border); box-shadow: 0 24px 60px -34px rgba(20,18,13,.4); overflow: hidden; }
.vm-top { display: grid; grid-template-columns: 1.1fr .9fr; }
.vm-ledger { padding: 44px 44px 40px; border-right: 1px solid var(--border); }
.vm-eyebrow { font: 600 11px var(--font-mono); letter-spacing: .22em; color: var(--gold); text-transform: uppercase; }
.vm-h2 { margin: 12px 0 4px; font: 500 30px/1.08 var(--font-serif); color: var(--ink); letter-spacing: -.01em; }
.vm-sub { margin: 0 0 22px; font-size: 13.5px; line-height: 1.5; color: var(--gray); }
.vm-row { display: flex; align-items: baseline; padding: 11px 0; border-bottom: 1px solid rgba(20,18,13,.09); }
.vm-row:last-child { border-bottom: none; }
.vm-num { font: 600 12px var(--font-mono); color: var(--gold); margin-right: 14px; }
.vm-item { font-size: 14px; line-height: 1.4; color: var(--ink-2); }
.vm-dots { flex: 1; border-bottom: 1px dotted var(--border-strong); margin: 0 12px; transform: translateY(-4px); }
.vm-price { font: 500 15px var(--font-serif); color: #4A4436; white-space: nowrap; }
.vm-total { display: flex; align-items: center; justify-content: space-between; background: var(--black); padding: 16px 22px; margin-top: 22px; }
.vm-total-label { font: 600 11.5px var(--font-mono); letter-spacing: .16em; text-transform: uppercase; color: #F2ECDD; }
.vm-total-val { font: 500 22px var(--font-serif); color: var(--gold-bright); text-decoration: line-through; text-decoration-color: rgba(216,178,90,.5); }
.vm-offer { background: var(--black); padding: 44px 42px; text-align: center; display: flex; flex-direction: column; justify-content: center; color: #fff; }
.vm-offer-tag { display: inline-flex; align-items: center; justify-content: center; gap: 8px; font: 600 11px var(--font-mono); letter-spacing: .18em; text-transform: uppercase; color: var(--gold-bright); }
.vm-offer-was { margin-top: 18px; font: 500 12.5px var(--font-mono); color: #8C8472; text-decoration: line-through; }
.vm-offer-price { display: flex; align-items: baseline; justify-content: center; gap: 10px; }
.vm-offer-now { font: 400 80px/1 var(--font-serif); color: #fff; letter-spacing: -.02em; }
.vm-offer-flat { font-family: var(--font-serif); font-style: italic; font-weight: 400; font-size: 21px; color: var(--gold-bright); }
.vm-offer-desc { max-width: 400px; margin: 18px auto 22px; font-size: 13.5px; line-height: 1.6; color: #B9B1A0; }
.vm-offer-checks { display: flex; flex-direction: column; gap: 8px; align-items: center; margin-bottom: 22px; }
.vm-offer-checks span { font-size: 13px; color: #DDD6C7; }
.vm-offer-checks .ck { color: var(--gold-bright); }
.vm-offer-checks strong { color: var(--gold-bright); font-weight: 700; }
.vm-cta { display: block; background: var(--gold-bright); color: var(--black); font: 700 15.5px var(--font-sans); padding: 16px; border-radius: 2px; transition: opacity .2s; }
.vm-cta:hover { opacity: .9; }
.vm-offer-elig { margin-top: 14px; font: 500 11px var(--font-mono); letter-spacing: .1em; color: #7A7362; }
.vm-guarantees { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; padding: 28px 44px 22px; border-top: 1px solid var(--border); background: var(--off-white); }
.vm-g.vm-g2 { border-left: 1px solid var(--border); padding-left: 24px; }
.vm-g-head { display: flex; align-items: center; gap: 9px; margin-bottom: 10px; }
.vm-g-dot { width: 7px; height: 7px; border-radius: 50%; background: var(--gold); flex-shrink: 0; }
.vm-g-label { font: 600 10.5px var(--font-mono); letter-spacing: .16em; text-transform: uppercase; color: #8a6a22; }
.vm-g p { margin: 0; font-size: 13.5px; line-height: 1.55; color: var(--gray-2); }
.vm-g strong { font-weight: 700; color: var(--ink); }
.vm-note { padding: 16px 44px; background: var(--surface-3); border-top: 1px solid var(--border); text-align: center; }
.vm-note p { margin: 0; font-size: 12.5px; line-height: 1.6; color: var(--gray); }
.vm-note strong { color: var(--ink); }
.vm-note a { color: #8a6a22; font-weight: 600; }
@media (max-width: 760px) {
  .vm-top { grid-template-columns: 1fr; }
  .vm-ledger { border-right: none; border-bottom: 1px solid var(--border); padding: 32px 24px; }
  .vm-offer { padding: 36px 24px; }
  .vm-offer-now { font-size: 58px; }
  .vm-guarantees { grid-template-columns: 1fr; padding: 24px; }
  .vm-g.vm-g2 { border-left: none; padding-left: 0; border-top: 1px solid var(--border); padding-top: 18px; }
  .vm-note { padding: 16px 24px; }
}

/* ===== PORTFOLIO GRID (redesigned "Our work") ===== */
.pf-wrap { max-width: 1200px; margin: 0 auto; padding: 0 40px; }
.pf-head { display: flex; align-items: flex-end; justify-content: space-between; gap: 24px; margin: 0 0 34px; border-bottom: 1px solid var(--border); padding-bottom: 20px; }
.pf-eyebrow { font: 600 11px var(--font-mono); letter-spacing: .24em; text-transform: uppercase; color: var(--gold); }
.pf-h2 { margin: 10px 0 0; font: 500 30px/1.05 var(--font-serif); color: var(--ink); letter-spacing: -.01em; }
.pf-count { font: 500 11px var(--font-mono); letter-spacing: .14em; color: #8C8472; white-space: nowrap; padding-bottom: 4px; }
.pf-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(320px, 1fr)); gap: 36px 32px; }
.pf-card { text-decoration: none; display: flex; flex-direction: column; transition: transform .2s ease; }
.pf-card:hover { transform: translateY(-5px); }
.pf-thumb { position: relative; aspect-ratio: 16/10; border-radius: 13px; overflow: hidden; border: 1px solid var(--border); box-shadow: 0 16px 34px -24px rgba(20,18,13,.6); }
.pf-chip { position: absolute; left: 14px; top: 14px; display: inline-flex; align-items: center; gap: 6px; border-radius: 999px; padding: 5px 10px; font: 600 9.5px var(--font-mono); letter-spacing: .14em; text-transform: uppercase; }
.pf-dot { width: 6px; height: 6px; border-radius: 50%; }
.pf-arrow { position: absolute; right: 14px; top: 14px; width: 30px; height: 30px; border-radius: 50%; display: grid; place-items: center; font-size: 14px; }
.pf-meta { padding: 20px 2px 0; }
.pf-label { font: 600 10.5px var(--font-mono); letter-spacing: .18em; text-transform: uppercase; color: #9A7422; }
.pf-title { margin: 11px 0 0; font: 500 24px/1.1 var(--font-serif); color: var(--ink); }
.pf-blurb { margin: 9px 0 0; font: 450 14.5px/1.5 var(--font-sans); color: #6E6757; }
@media (max-width: 620px) {
  .pf-wrap { padding: 0 24px; }
  .pf-grid { grid-template-columns: 1fr; }
  .pf-head { flex-direction: column; align-items: flex-start; }
  .pf-count { padding-bottom: 0; }
}

/* ===== NEW VISUAL IDENTITY — mono eyebrows, tags, heading weight ===== */
.offer-eyebrow, .how-label, .ws-label, .wc-label, .elig-title,
.legal-eyebrow, .legal-toc-title, .zl-model-label, .guarantee-badge {
  font-family: var(--font-mono); font-weight: 600; letter-spacing: 0.16em; color: var(--gold);
}
.zl-tease-eyebrow, .zl-result-badge, .mission-strip {
  font-family: var(--font-mono); letter-spacing: 0.14em;
}
.hero-flag {
  font-family: var(--font-mono); font-weight: 600; font-size: 11px;
  text-transform: uppercase; letter-spacing: 0.14em;
}
.section-title, .cta-title, .zl-tease h2,
.zl-disqualify h3, .zl-qualified h3, .promise-card h3, .zl-inc-card h3 { font-weight: 500; }
.hero-title { font-weight: 500; letter-spacing: -1px; }
.hero-eyebrow { font-family: var(--font-mono); font-size: 11px; font-weight: 600; letter-spacing: 0.2em; text-transform: uppercase; color: var(--gold); margin-bottom: 18px; }
.footer-what { color: var(--ink-2); font-weight: 500; }

/* ── Start-your-build page (/start) ── */
.start-wrap { padding: 120px 24px 100px; }
.start-inner { max-width: 640px; margin: 0 auto; }
.start-eyebrow { text-align: center; }
.start-title { font-family: var(--font-serif); font-weight: 500; font-size: clamp(38px, 7vw, 60px); line-height: 1.02; letter-spacing: -1px; text-align: center; margin: 14px 0 0; color: var(--ink); }
.start-title em { font-style: italic; }
.start-sub { text-align: center; max-width: 540px; margin: 20px auto 0; font-size: 17px; line-height: 1.6; color: var(--gray-2); }
.start-paid { margin: 32px auto 0; max-width: 560px; background: var(--gold-bg); border: 1px solid rgba(176,129,42,0.3); border-radius: var(--radius); padding: 16px 20px; font-size: 15px; color: var(--ink-2); text-align: center; }
.start-paid .ck { color: var(--gold); font-weight: 700; }
.start-card { margin: 40px auto 0; max-width: 560px; background: var(--white); border: 1px solid var(--border); border-radius: var(--radius); padding: 34px 34px 30px; text-align: center; box-shadow: 0 20px 44px -30px rgba(20,18,13,0.5); }
.start-prod { font-family: var(--font-mono); font-size: 12px; font-weight: 600; letter-spacing: 0.16em; text-transform: uppercase; color: var(--gold); }
.start-price { font-family: var(--font-serif); font-weight: 500; font-size: 48px; color: var(--ink); margin-top: 8px; }
.start-flat { font-family: var(--font-sans); font-size: 15px; color: var(--gray); font-weight: 400; }
.start-card-desc { font-size: 15px; line-height: 1.6; color: var(--gray-2); margin: 12px auto 24px; max-width: 420px; }
.start-pay-btn { width: 100%; }
.start-pay-note { font-size: 12.5px; color: var(--gray); margin-top: 12px; }
.start-alt { margin-top: 18px; padding-top: 16px; border-top: 1px solid var(--border); }
.start-alt a { color: var(--ink-2); font-size: 14px; text-decoration: none; border-bottom: 1px solid var(--border-strong); padding-bottom: 1px; }
.start-alt a:hover { color: var(--gold); }
.start-form { margin: 48px auto 0; max-width: 560px; }
.start-form-title { font-family: var(--font-serif); font-weight: 500; font-size: 26px; color: var(--ink); text-align: center; margin: 0 0 24px; scroll-margin-top: 100px; }
.start-field { margin-bottom: 18px; }
.start-field label { display: block; font-family: var(--font-mono); font-size: 11px; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; color: var(--gray-2); margin-bottom: 8px; }
.start-field .req { color: var(--gold); }
.start-field input, .start-field textarea { width: 100%; font-family: var(--font-sans); font-size: 15px; color: var(--ink); background: var(--white); border: 1px solid var(--border-strong); border-radius: var(--radius); padding: 12px 14px; outline: none; transition: border-color .15s; }
.start-field input:focus, .start-field textarea:focus { border-color: var(--gold); }
.start-field textarea { resize: vertical; line-height: 1.5; }
.start-drop { display: block; cursor: pointer; text-align: center; padding: 22px; border: 1.5px dashed var(--border-strong); border-radius: var(--radius); font-size: 14px; color: var(--gray); background: var(--off-white); transition: border-color .15s, color .15s; }
.start-drop:hover { border-color: var(--gold); color: var(--ink-2); }
.start-drop.has-file { border-style: solid; border-color: var(--gold); color: var(--ink); background: var(--gold-bg); }
.start-hp { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; }
.start-error { background: #fbeaea; border: 1px solid #e0b4b4; color: #9a2b2b; border-radius: var(--radius); padding: 11px 14px; font-size: 14px; margin-bottom: 16px; }
.start-submit { width: 100%; margin-top: 6px; }
.start-success { margin-top: 22px; background: var(--gold-bg); border: 1px solid rgba(176,129,42,0.3); border-radius: var(--radius); padding: 18px 20px; font-size: 15px; line-height: 1.6; color: var(--ink-2); text-align: center; }
.start-success .ck { color: var(--gold); font-weight: 700; }
@media (max-width: 560px) { .start-wrap { padding: 96px 20px 72px; } .start-card { padding: 26px 22px; } }

/* ── Development-on-subscription plans (Studio / Growth) ── */
.plans-steps { display: flex; justify-content: center; align-items: center; gap: 12px; flex-wrap: wrap; margin: 22px 0 0; font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--gray); }
.ps-dot { color: var(--gold); }
.plans-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; max-width: 880px; margin: 46px auto 0; align-items: start; }
.plan-card { position: relative; background: var(--white); border: 1px solid var(--border); border-radius: var(--radius); padding: 38px 34px 30px; }
.plan-hero { border-color: var(--gold); box-shadow: 0 0 0 1px var(--gold), 0 26px 54px -34px rgba(20,18,13,0.55); }
.plan-badge { position: absolute; top: -12px; left: 34px; background: var(--gold); color: #fff; font-family: var(--font-mono); font-size: 10px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; padding: 5px 12px; border-radius: 999px; }
.plan-name { font-family: var(--font-mono); font-size: 12px; font-weight: 600; letter-spacing: 0.16em; text-transform: uppercase; color: var(--gold); }
.plan-tagline { font-family: var(--font-sans); font-size: 15px; font-weight: 600; color: var(--ink-2); margin-top: 6px; }
.plan-price { font-family: var(--font-serif); font-weight: 500; font-size: 46px; color: var(--ink); margin-top: 14px; line-height: 1; }
.plan-per { font-family: var(--font-sans); font-size: 16px; color: var(--gray); font-weight: 400; }
.plan-compare { font-size: 12px; color: var(--gray); margin-top: 7px; }
.plan-points { list-style: none; margin: 22px 0 0; padding: 0; }
.plan-points li { position: relative; padding-left: 24px; font-size: 14.5px; color: var(--gray-2); line-height: 1.5; margin-bottom: 11px; }
.plan-points li::before { content: "✓"; position: absolute; left: 0; color: var(--gold); font-weight: 600; }
.plan-seats { font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--gold); margin-top: 8px; }
.plan-btn { margin-top: 24px; }
.plan-btn-gold { background: var(--gold); }
.plan-btn-gold:hover { opacity: 0.9; }
.plan-note { text-align: center; font-size: 12px; color: var(--gray); margin-top: 12px; }
@media (max-width: 760px) { .plans-grid { grid-template-columns: 1fr; max-width: 460px; } }

/* ===== RESPONSIVE ===== */
@media (max-width: 900px) {
  .nav { padding: 16px 20px; }
  .nav-right { display: none; }
  .hamburger { display: flex; }
  .mobile-menu { display: flex; }
  .how-steps { flex-direction: column; }
  .how-divider { width: 100%; height: 1px; align-self: auto; margin: 0; }
  .how-step { padding: 24px 0; }
  .promise-grid { grid-template-columns: 1fr; }
  .offer-card { grid-template-columns: 1fr; }
  .offer-card-right { border-top: 1px solid var(--border); }
  .guarantees { grid-template-columns: 1fr; }
  .zl-model-grid { grid-template-columns: 1fr; }
  .zl-tease .container { flex-direction: column; align-items: flex-start; }
  .work-cards { grid-template-columns: 1fr; }
  .faq-inner { grid-template-columns: 1fr; gap: 40px; }
}
@media (max-width: 600px) {
  .hero { padding-bottom: 80px; }
  .offer-card-left, .offer-card-right { padding: 32px 24px; }
  .offer-now { font-size: 48px; }
  .offer-lede { margin-top: -8px; }
  .stack-row { padding: 14px 18px; gap: 12px; }
  .stack-item { font-size: 14px; }
  .stack-val { font-size: 13px; }
  .guarantee { padding: 24px 20px; }
  .zl-form { padding: 26px 20px; }
  .zl-disqualify, .zl-qualified { padding: 30px 22px; }
  .zl-model-big { font-size: 48px; }
  .footer-inner { flex-direction: column; align-items: flex-start; }
  .footer-links { flex-wrap: wrap; }
  .legal-wrap { padding-top: 116px; }
  .legal-toc ol { columns: 1; }
}

/* ===================================================================
   HALFSTAKE ADDITIONS — split module, mechanic, ad gate, option card
   Built on the shared warm system above; distinct to the brand.
   =================================================================== */

/* Logo mark sizing (SVG) */
.logo-mark { height: 27px; width: 27px; border-radius: 6px; }

/* --- Hero deferred-line under the sub --- */
.hero-stakeline { margin-top: 26px; font-family: var(--font-mono); font-size: 12px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: var(--gray); }
.hero-stakeline strong { color: var(--gold); font-weight: 600; }

/* --- THE SPLIT (deal explained) --- */
.split { padding: 100px 0; background: var(--off-white); }
.split .offer-eyebrow, .split .section-title { text-align: center; }
.split-lede { max-width: 620px; margin: -28px auto 48px; text-align: center; font-size: 16px; color: var(--gray); line-height: 1.75; }
.split-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; max-width: 940px; margin: 0 auto; }
.split-card { background: var(--white); border: 1.5px solid var(--border); border-radius: var(--radius); padding: 38px 32px; text-align: center; }
.split-card--now { background: var(--black); border-color: var(--black); }
.split-card--stake { background: var(--gold-bg); border-color: rgba(176,129,42,0.35); }
.split-amt { font-family: var(--font-serif); font-weight: 500; font-size: 56px; line-height: 1; color: var(--ink); letter-spacing: -1px; margin-bottom: 6px; }
.split-card--now .split-amt { color: var(--white); }
.split-card--stake .split-amt { color: var(--gold); }
.split-role { font-family: var(--font-mono); font-size: 11px; font-weight: 600; letter-spacing: 0.16em; text-transform: uppercase; color: var(--gray); margin-bottom: 16px; }
.split-card--now .split-role { color: var(--gold-bright); }
.split-card p { font-size: 14px; color: var(--gray); line-height: 1.65; }
.split-card--now p { color: rgba(255,255,255,0.72); }
.split-note { max-width: 680px; margin: 38px auto 0; text-align: center; font-size: 15px; color: var(--gray); line-height: 1.7; }
.split-note strong { color: var(--ink); font-weight: 600; }
@media (max-width: 760px){ .split-grid { grid-template-columns: 1fr; max-width: 440px; } .split-amt { font-size: 48px; } }

/* --- MECHANIC (30 videos -> top 3 ads) --- */
.mechanic { padding: 100px 0; background: var(--white); }
.mechanic .how-label, .mechanic .section-title { text-align: center; }
.mech-lede { max-width: 620px; margin: -28px auto 52px; text-align: center; font-size: 16px; color: var(--gray); line-height: 1.75; }
.mech-grid { display: grid; grid-template-columns: 1fr 1px 1fr 1px 1fr; gap: 0; align-items: stretch; }
.mech-step { flex: 1; padding: 0 34px; text-align: center; }
.mech-big { font-family: var(--font-serif); font-weight: 500; font-size: 60px; line-height: 1; color: var(--gold); margin-bottom: 14px; letter-spacing: -1px; }
.mech-step h3 { font-size: 19px; font-weight: 600; margin-bottom: 10px; color: var(--ink); }
.mech-step p { font-size: 14.5px; color: var(--gray); line-height: 1.7; }
.mech-div { width: 1px; align-self: stretch; background: var(--border); flex-shrink: 0; }
@media (max-width: 760px){ .mech-grid { grid-template-columns: 1fr; } .mech-step { padding: 24px 0; } .mech-div { width: 100%; height: 1px; } }

/* --- AD GATE callout --- */
.gate { padding: 96px 0; background: var(--off-white); }
.gate-card { max-width: 820px; margin: 0 auto; background: var(--black); color: #fff; border-radius: var(--radius); padding: 46px 48px; }
.gate-eyebrow { font-family: var(--font-mono); font-size: 11px; font-weight: 600; letter-spacing: 0.16em; text-transform: uppercase; color: var(--gold-bright); margin-bottom: 16px; }
.gate-card h2 { font-family: var(--font-serif); font-weight: 500; font-size: clamp(1.7rem, 3.2vw, 2.4rem); line-height: 1.15; letter-spacing: -0.4px; margin-bottom: 18px; }
.gate-card > p { font-size: 15.5px; color: rgba(255,255,255,0.74); line-height: 1.75; max-width: 640px; }
.gate-list { list-style: none; display: grid; grid-template-columns: 1fr 1fr; gap: 14px 32px; margin: 30px 0 0; }
.gate-list li { position: relative; padding-left: 26px; font-size: 14.5px; color: rgba(255,255,255,0.86); line-height: 1.5; }
.gate-list li::before { content: "→"; position: absolute; left: 0; color: var(--gold-bright); }
.gate-list strong { color: #fff; font-weight: 600; }
.gate-foot { margin-top: 26px; padding-top: 22px; border-top: 1px solid rgba(255,255,255,0.14); font-size: 14px; color: rgba(255,255,255,0.6); line-height: 1.6; }
.gate-foot strong { color: var(--gold-bright); font-weight: 600; }
@media (max-width: 620px){ .gate-card { padding: 34px 24px; } .gate-list { grid-template-columns: 1fr; } }

/* --- HOSTING / ADMIN OPTION card (no CTA, informational only) --- */
.option { padding: 96px 0; background: var(--white); }
.option .how-label, .option .section-title { text-align: center; }
.option-card { max-width: 760px; margin: 0 auto; background: var(--off-white); border: 1.5px solid var(--border); border-radius: var(--radius); padding: 38px 40px; display: grid; grid-template-columns: 1fr auto; gap: 30px; align-items: center; }
.option-tag { font-family: var(--font-mono); font-size: 11px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--gold); margin-bottom: 12px; }
.option-card h3 { font-family: var(--font-serif); font-weight: 500; font-size: 24px; color: var(--ink); margin-bottom: 10px; letter-spacing: -0.2px; }
.option-card p { font-size: 14.5px; color: var(--gray); line-height: 1.7; max-width: 440px; }
.option-price { text-align: right; white-space: nowrap; }
.option-amt { font-family: var(--font-serif); font-weight: 500; font-size: 38px; color: var(--ink); line-height: 1; letter-spacing: -0.5px; }
.option-per { display: block; font-family: var(--font-mono); font-size: 11px; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; color: var(--gray); margin-top: 8px; }
.option-note { max-width: 760px; margin: 20px auto 0; text-align: center; font-size: 13px; color: var(--light-gray); }
.option-note strong { color: var(--gray); font-weight: 600; }
@media (max-width: 620px){ .option-card { grid-template-columns: 1fr; text-align: left; padding: 30px 24px; } .option-price { text-align: left; } }

/* --- vm-offer deferred sub-line --- */
.vm-offer-defer { margin-top: 10px; font: 500 12.5px var(--font-mono); letter-spacing: 0.06em; color: #B9B1A0; }
.vm-offer-defer strong { color: var(--gold-bright); font-weight: 600; }